Pollection Team Blog

A while back we built a little fun application called ‘Sex Appeal‘ that uses the Pollection platform to let Facebook users put their friends through an elimination game of sexiness. We just wanted to showcase our platform and have some fun in the process.

Well, it turns out our users loved the little application. We have been live for 5 weeks and the application has been growing steadily ever since! We recently crossed the half a million user mark on Facebook. It has been a lot of fun to see how users interact with the application, how sensitive they have become to their ‘Sex-o-Meter’ scores, and how they have met new people in their communities through the application.

I was digging through our databases to find some data I needed for an analysis when I thought I should checkout the poll impression and vote counts on the application as well. It turns out we recently crossed a milestone on Sex Appeal without realizing it:

• Number of Poll Impressions: 10,312,539
• Number of Votes Cast: 6,487,970

Yes, we passed the 10 million poll impression mark. And with over six million votes on who our users think are sexy, we have a wealth of knowledge about sexiness . In order to see the wisdom of crowds working, all you need to do is checkout the top sexy page in the application

Congratulations to all our sexies and to their friends for recognizing them.

We are working on exciting new features for Sex Appeal right now. So stay tuned for more fun and cool features soon.

PS: If you are a developer and you think utilizing the Pollection platform you can build other fun applications don’t hesitate to drop us a line. We are always open to new ideas and collaborative opportunities.

One of the requests that we have been getting frequently from our customers has been the ability to target their polls at a particular audience. Just like any other market research project, our customers expect to be able to say I want to only ask women which brand of clothing they think is the hippest for this fall season. Of course our customers still want to pay orders of magnitude less than a traditional market research project while having the benefits . And we are more than happy to oblige!

Starting with our release last night, you can now target your questions across three dimensions: age, gender, and geography. Simply when purchasing research poll distribution, select the dimension you want to target your polls based on. That’s it. We utilize the information our voters share with us about their demographics and expose your questions only to the relevant segment.

Right now you can choose one of the three available dimensions. As we expand this service we are planning to not only add more dimensions (education level, marital status, etc) but also give you the ability to mix and match these criteria. If you feel we should add a certain dimension sooner than others please let us know.

Happy Targeting…