Targeting Research Questions
One of the requests that we have been getting frequently from our customers has been the ability to target their polls at a particular audience. Just like any other market research project, our customers expect to be able to say I want to only ask women which brand of clothing they think is the hippest for this fall season. Of course our customers still want to pay orders of magnitude less than a traditional market research project while having the benefits 
. And we are more than happy to oblige!
Starting with our release last night, you can now target your questions across three dimensions: age, gender, and geography. Simply when purchasing research poll distribution, select the dimension you want to target your polls based on. That’s it. We utilize the information our voters share with us about their demographics and expose your questions only to the relevant segment.
Right now you can choose one of the three available dimensions. As we expand this service we are planning to not only add more dimensions (education level, marital status, etc) but also give you the ability to mix and match these criteria. If you feel we should add a certain dimension sooner than others please let us know.
Happy Targeting…