Pollection Team Blog

Redwood City and Fremont, CA– November 19, 2007- Frengo, a mobile social utility to make cell phones more fun, and Pollection, a wisdom-of-the-crowd platform for the social web, today announced its partnership to provide a mobile extension of the popular Facebook application, Sex Appeal developed by Pollection.

Sex Appeal (http://www.SexAppealHQ.com) is an application that allows people to vote the sexiness level of their Facebook friends and assign points to them on a “Sex-o-Meter”. Users can then boast their aggregate Sex-o-Meter score as well as their Sex Appeal title, which may range from “an acquired taste” all the way to “smokin’ hot” and “hottest of all Facebook.” Having become one the hottest applications on Facebook, Sex Appeal offers an interactive game for its fast growing user base.

Leveraging Frengo mobile, Sex Appeal users can receive mobile text alerts, invitations to play and rate others while on the go. Frengo adds mobility to this and other Facebook applications and provides an easy way for social network application developers to keep their community connected, informed and entertained via text message or wireless web when they are not in front of a computer. This partnership with Frengo is a first step toward providing a full mobile experience for Pollection customers wanting to play and use their Facebook applications on the go.

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Have you ever had to impress an audience of 100+ Venture Capitalists and Entrepreneurs in less than 2 minutes by explaining your business? If not I can tell you it can be very stressful but at the same time rewarding. We were presenting Pollection this past Thursday at the Plug & Play Expo with the purpose of getting exposure from early stage investors and that’s exactly what we had to do. The presentation went pretty well and we got to chat with multiple potential investors and partners afterwards.

Among the press in the audience was the San Jose Mercury News which ran a frontpage article about the event yesterday. They included a picture of our booth in the article which you can see on the left side. I think this is the first mainstream press coverage we have recieved which itself is a milestone for Pollection. Hurray!

Photo: Courtesy of Maria J. Avila / Mercury News

Our Polls Facebook application was featured on Guy Kawasaki’s blog yesterday. Guy sums up our main features very concisely in his post:

One intended use is to create gossip, celebrity, and rumor type polls, but Pollection is equally applicable to market-research tasks.

As guy noted in his, our users can easily expand beyond just Facebook and publish polls on their blogs, MySpace pages, or any web property where they can have HTML code . This functionality is not very well exposed on our Facebook application but visitor’s to Pollection.com can easily discover it. We are working on integrating this functionality on Facebook as well.

Another advantages of our polling platform is our analysis capabilities. When you create a poll with Pollection not only you get the voting results, you are also presented with a geographic distribution of votes and a timeline of when each choice got it’s votes. We have found that our users value this feature very highly as they can go deeper segmentation of their results if they see patterns.